Effective Date: 9/15/2025
1. Information We Collect
When you visit our website or contact us for roofing services, we may collect the following information:
- Contact Information: Name, phone number, email address, and property address when you call or submit forms
- Website Usage Data: IP address, browser type, pages visited, time spent on site, and referring websites
- Location Data: General geographic location based on IP address to provide localized service information
- Marketing Data: UTM parameters, click IDs (gclid, fbclid), and campaign source information for lead attribution
- Device Information: Device type, operating system, and screen resolution for website optimization
2. How We Use Your Information
We use the collected information for the following purposes:
- Service Delivery: To respond to your roofing service requests and provide emergency assistance
- Communication: To contact you about your roofing needs and provide estimates
- Website Improvement: To analyze website performance and user experience
- Marketing Optimization: To measure advertising effectiveness and improve our marketing campaigns
- Legal Compliance: To comply with applicable laws and regulations
3. Information Sharing
We may share your information in the following circumstances:
- Service Partners: With licensed roofing contractors in your area to provide requested services
- Analytics Providers: With Google Analytics, Facebook, and other analytics services to measure website performance
- Call Tracking: With call tracking services (like Ringba) to attribute phone calls to marketing campaigns
- Legal Requirements: When required by law, regulation, or legal process
- Business Transfers: In connection with any merger, sale, or transfer of our business
We do not sell your personal information to third parties for their marketing purposes.
4. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to:
- Remember your preferences and improve your experience
- Analyze website traffic and user behavior
- Track the effectiveness of our advertising campaigns
- Provide personalized content based on your location and interests
You can control cookies through your browser settings, but disabling cookies may affect website functionality.
5. Third-Party Services
Our website integrates with the following third-party services:
- Google Analytics: For website analytics and user behavior tracking
- Google Ads: For conversion tracking and advertising optimization
- Facebook Pixel: For social media advertising and remarketing
- Ringba: For call tracking and lead attribution
- Microsoft Ads: For Bing advertising campaigns
These services have their own privacy policies governing how they collect and use data.
6. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
7. Data Retention
We retain your personal information for as long as necessary to provide our services and comply with legal obligations. Contact information is typically retained for up to 7 years for business records, while website analytics data may be retained for up to 26 months.
8. Your Rights
Depending on your location, you may have the following rights:
- Access: Request access to your personal information we hold
- Correction: Request correction of inaccurate personal information
- Deletion: Request deletion of your personal information
- Portability: Request transfer of your data to another service
- Objection: Object to processing of your personal information
To exercise these rights, please contact us using the information provided below.
9. Children's Privacy
Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal information, please contact us immediately.
10. California Privacy Rights
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
- Right to know what personal information we collect and how it's used
- Right to delete personal information we have collected
- Right to opt-out of the sale of personal information (we do not sell personal information)
- Right to non-discrimination for exercising your privacy rights
11. Changes to This Policy
We may update this privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page with an updated effective date. Your continued use of our services after such changes constitutes your acceptance of the new privacy policy.
12. Contact Information
If you have any questions about this privacy policy or our privacy practices, please contact us: